Zoox represented one of the most ambitious challenges in mobility: introducing a fully autonomous, all-electric vehicle designed from the ground up for ride-hailing.
I joined during the lead-up to the company’s global vehicle reveal, supporting the digital and brand systems needed to bring a highly technical, highly confidential product story to the public. My work included leading the cross-functional marketing rebrand of Zoox’s digital identity, supporting the creation of a new website, and helping execute a global digital marketing campaign tied to the reveal moment.
Beyond the launch, I developed co-marketing guidelines to help the company manage external partnerships across supply chain, brand, and partner relationships. That work helped create structure around how Zoox showed up with others while protecting the integrity of a highly differentiated brand.