Alta Motors was my first deep experience building marketing inside a high-performance electric vehicle startup.
I was brought in to build the company’s public relations and events structure, then expanded into broader ownership of marketing and communications. The role evolved quickly into oversight across PR, partnerships, website strategy, communications, editorial planning, athlete management, dealer support, brand content, product roadmap inputs, and S&OP support.
During my time at Alta, I managed a lean, versatile team and supported the launch of four new electric motorcycle models. The work required startup speed, technical fluency, rider credibility, and the ability to build a brand that could compete for attention against deeply established motorcycle manufacturers.