Storyteller, Strategist and Brand Champion

I build marketing organizations, launch strategies, and brand narratives for companies changing how people move, power, work, and explore.

Across electric motorcycles, autonomous vehicles, mobile energy storage, and all-electric RVs, my career has focused on helping category-defining hardware companies translate complex technology into market momentum. I’ve led global go-to-market strategy, built marketing functions from the ground up, developed product positioning for first-of-their-kind vehicles, and shaped stories that connect engineering breakthroughs to customer demand.

My work sits at the intersection of brand, product marketing, communications, growth, and commercial enablement. From launching Harley-Davidson’s first electric motorcycle and supporting Zoox’s autonomous vehicle reveal to building the marketing foundation at Moxion Power and leading go-to-market strategy at Lightship, I’ve helped companies move from technical promise to public relevance.

The throughline is simple: great technology needs a clear story, a disciplined launch strategy, and a brand that can earn trust before the market fully understands the category.

When I’m not thinking about the future of mobility, energy, or outdoor travel, you can usually find me on a mountain bike, on a soccer field, or spending too much time and money on my grandfather’s 1967 Mustang.

Let’s Connect: Downloads:
laurence.lea@gmail.com Resume - January 2026
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