Laurence Lea

Sonoma Raceway was where I learned how powerful storytelling can be when brand, emotion, media, and live experience come together.

As part of the communications team at one of the country’s most iconic motorsports venues, I developed foundational experience in public relations, media strategy, event promotion, community storytelling, and high-pressure communications.

The role gave me an early understanding of how audiences connect with vehicles, drivers, teams, sponsors, and experiences. It also shaped the way I think about brand moments: not just as announcements, but as opportunities to create energy, emotion, and participation.