https://www.laurencelea.com/work daily 1.0 2020-12-28 https://static1.squarespace.com/static/5e1a1e0a664c8f600c1b6f5c/t/5e2b2d5c06257268f19b0958/1579887964128/ The Work - Alta Motors / 2016 - 2018 I was originally brought in to build a public relations and events structure for a new to market, electric-motorcycle company. Six months in, I took over the entire marketing & public relations efforts. This meant direct oversight of Alta's strategic partnerships, website, public relations, editorial calendar, communications, athlete management, dealer support, brand content, product road-map and S&OP. During this time, I managed a small and versatile team who successfully brought four brand new electric motorcycle models to market. https://static1.squarespace.com/static/5e1a1e0a664c8f600c1b6f5c/t/5e2b2db5d53e04668214ea57/1579888053368/ The Work - Politics / 2009 - 2013 Most don’t have the opportunity to put their college degree to immediate use directly out of school. Fortunately, I dove head first into the political universe, leveraging my political science degree into multiple internships all the way to Capitol Hill and the office of the Chairman of the Education and Labor committee. However, the true highlight came after leaving Washington, D.C. and starting my own political consulting venture. During these years, I ran everything from local municipal to United States Congressional campaigns, ultimately going undefeated in every campaign I oversaw or consulted on. https://static1.squarespace.com/static/5e1a1e0a664c8f600c1b6f5c/t/5e2b2edee88d252366c80096/1579888360954/2015-June-28-Sonoma_NSCS_R_062715_13.jpg The Work https://static1.squarespace.com/static/5e1a1e0a664c8f600c1b6f5c/t/5e309272e4a87023ee3aa83b/1580241522370/ The Work - Harley-Davidson / 2019 - Current Shortly after the unexpected bankruptcy of Alta Motors, a once-in-a-lifetime opportunity presented itself. I was charged with the development, oversight and execution of the global go-to-market and sustainability strategy for Harley-Davidson’s first-ever electric motorcycle, LiveWire. Following the very successful LiveWire launch, I was handed global management of the entire vehicle product portfolio of 40+ gas and electric vehicles, for the world’s largest motorcycle manufacturer. https://static1.squarespace.com/static/5e1a1e0a664c8f600c1b6f5c/t/5fe959505f46435143f46859/1609128277447/Zoox+Autonomous+Vehicle+-+ThreeQuarter+View.jpg The Work https://www.laurencelea.com/bio daily 0.75 2020-12-28 https://static1.squarespace.com/static/5e1a1e0a664c8f600c1b6f5c/t/5e2208b388db8a28fedc4ce5/1579288817326/Laurence_Lea_Headshot.jpg Bio