https://www.laurencelea.com/work daily 1.0 2026-04-28 https://images.squarespace-cdn.com/content/v1/5e1a1e0a664c8f600c1b6f5c/1579888356378-AR2SF8GZATG5P7W6PCCF/2015-June-28-Sonoma_NSCS_R_062715_13.jpg The Work https://images.squarespace-cdn.com/content/v1/5e1a1e0a664c8f600c1b6f5c/1609128274253-251HET3JOBTIJCLSIK6X/Zoox+Autonomous+Vehicle+-+ThreeQuarter+View.jpg The Work https://images.squarespace-cdn.com/content/v1/5e1a1e0a664c8f600c1b6f5c/1777329600843-5RTW5SV0JDE799R3N1T9/moxion_power-2023-04-on_location-1217-full_resolution.jpg The Work - Moxion Power / 2023 - 2024 Moxion Power was built to replace diesel generators with clean, mobile battery energy storage systems for the industries that rely on temporary power. As Marketing Director, I led marketing across brand, product, growth, communications, public relations, events, partnerships, and sales enablement. The work required building a category narrative for a new class of industrial energy product: mobile power that was cleaner, quieter, smarter, and ready for demanding commercial environments. I helped position Moxion across construction, film production, live events, utilities, fleet charging, defense, and disaster response, translating a complex technical platform into a clear value proposition for customers, partners, policymakers, and media. During my time at Moxion, the company earned national recognition, including TIME Best Inventions recognition for the MP-75, expanded its manufacturing story, and became one of the most visible examples of how battery-electric systems could displace fossil-fuel infrastructure in the field. https://images.squarespace-cdn.com/content/v1/5e1a1e0a664c8f600c1b6f5c/1578778109028-NZLRJGJNZLOSDNAVP97E/MHeiderich-NIP01-edit.jpg The Work - Harley-Davidson / 2018 - 2020 Harley-Davidson offered the opportunity to help an iconic American brand enter one of the most important transitions in its history: electrification. I led global go-to-market and sustainability strategy for LiveWire, Harley-Davidson’s first electric motorcycle. The work required balancing the expectations of a legacy enthusiast community with the need to reach a new generation of riders, technology adopters, and sustainability-minded customers. Following the LiveWire launch, my scope expanded to global product marketing management across Harley-Davidson’s full vehicle portfolio of more than 40 gas and electric models. That evolution gave me experience operating at the intersection of brand heritage, portfolio strategy, customer segmentation, dealer needs, and global product storytelling. https://images.squarespace-cdn.com/content/v1/5e1a1e0a664c8f600c1b6f5c/1579306768155-6YWJ2VHV0KX28V0IFL3L/TaylorStitch_Batch1_09262017+%28156+of+160%29.jpg The Work - Alta Motors / 2016 - 2018 Alta Motors was my first deep experience building marketing inside a high-performance electric vehicle startup. I was brought in to build the company’s public relations and events structure, then expanded into broader ownership of marketing and communications. The role evolved quickly into oversight across PR, partnerships, website strategy, communications, editorial planning, athlete management, dealer support, brand content, product roadmap inputs, and S&OP support. During my time at Alta, I managed a lean, versatile team and supported the launch of four new electric motorcycle models. The work required startup speed, technical fluency, rider credibility, and the ability to build a brand that could compete for attention against deeply established motorcycle manufacturers. https://images.squarespace-cdn.com/content/v1/5e1a1e0a664c8f600c1b6f5c/1579304787046-S7VLM67KIQKV47GMOW2A/alejandro-barba-XU93D-JThyE-unsplash.jpg The Work - Politics / 2009 - 2013 Politics gave me my earliest training in message discipline, persuasion, public affairs, and high-stakes communications. After beginning in internships that took me from local politics to Capitol Hill, I launched a political consulting practice and worked across municipal, regional, and congressional campaigns. The work taught me how to build narratives under pressure, understand audiences quickly, respond to fast-changing conditions, and create messaging that moves people to act. Those skills became the foundation for the rest of my career in brand, product marketing, communications, and go-to-market strategy. https://images.squarespace-cdn.com/content/v1/5e1a1e0a664c8f600c1b6f5c/1777354763152-06U8CJ379R7W94AIXEOA/SRC_251007_0089_WEB+ONLY.jpeg The Work - Lightship RV / 2024-Current Lightship is redefining the RV category through intelligent design, American manufacturing, electric propulsion, integrated energy systems, and a fundamentally better outdoor travel experience. I joined Lightship as the company moved from early product vision into production readiness, customer delivery, and broader go-to-market execution. My work spans product marketing, brand strategy, launch planning, website architecture, sales enablement, communications, PR strategy, customer storytelling, and executive messaging. At the center of the work is the AE.1, an Aero-Electric travel trailer built around a 77 kWh battery, integrated solar, proprietary propulsion system, and a design philosophy that makes towing, camping, and off-grid living easier to understand and more compelling to customers. My role has focused on translating that technical complexity into a clear market narrative: a smarter, more capable way to travel. From Cosmos Edition to Atmos and Panos, I’ve helped shape the product story, build go-to-market plans, equip sales teams, drive media strategy, and position Lightship as a company setting a new standard for American-built outdoor travel. https://www.laurencelea.com/bio daily 0.75 2026-04-28 https://images.squarespace-cdn.com/content/v1/5e1a1e0a664c8f600c1b6f5c/1579288773568-9SWET6AUS1NN59FG6D32/Laurence_Lea_Headshot.jpg Bio